Gjornâl Furlan des SiencisFriulian Journal of Science

No. 21 (2016): GFS
RICERCJIS

Millennials’ consumption behavior toward organic food. Aware or responsible consumers?

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  • MARIA ROSITA CAGNINA,
  • FRANCESCO MARANGON,
  • LAURA PAGANI,
  • STEFANIA TROIANO
MARIA ROSITA CAGNINA
Department of Economics and Statistics, University of Udine, Udine, Italy
FRANCESCO MARANGON
Department of Economics and Statistics, University of Udine, Udine, Italy
LAURA PAGANI
Department of Economics and Statistics, University of Udine, Udine, Italy
STEFANIA TROIANO
Department of Economics and Statistics, University of Udine, Udine, Italy

Peraulis clâf

  • Consumption, organic food, Millennials

Cemût citâ

[1]
ROSITA CAGNINA, M., MARANGON, F., PAGANI, L. and TROIANO, S. 2016. Millennials’ consumption behavior toward organic food. Aware or responsible consumers?. Gjornâl Furlan des Siencis - Friulian Journal of Science. 21, 21 (Jun. 2016), 17–24.

Ristret

The study aims to analyze knowledge and consumption behavior towards packaged organic food among Millennials. This paper identifies the relationships between socioeconomic characteristics of young consumers and their consumption behavior. We carried out a survey with a questionnaire among 1,155 young students aged from 16-25 years in Friuli Venezia Giulia Region. Our results show that socio-economic characteristics do not affects Millennials’ consumption. This is probably due to scarce knowledge of organic food

PDF (English)

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