SILLANI, S.; ROSA, F. Strategies of nonconventional Market segmentation: the consequences of the use of local language in a hypermarket. Gjornâl Furlan des Siencis - Friulian Journal of Science, Udine, Italy, v. 2, n. 3, p. 83–93, 2003. Disponível em: https://www.gfs-fjs.net/index.php/gsf/article/view/37. Acesso em: 20 aug. 2025.